GameStop added Bitcoin to its balance sheet in 2025. Why Ryan Cohen chose BTC as a treasury asset, how it compares to MicroStrategy, and what it means for investors.
For years, holding Bitcoin on a corporate balance sheet meant accepting an accounting absurdity: you could only write the value down when Bitcoin fell, but never write it up when Bitcoin rose. Under the old rules, a company that bought Bitcoin at $30,000 and watched it rise to $95,000 still carried it at $30,000 on the books — unless they sold it.
That changed. The Financial Accounting Standards Board (FASB) issued ASU 2023-08, codified as ASC 350-60, effective for fiscal years beginning after December 15, 2024. Companies now measure Bitcoin (and qualifying digital assets) at fair value each reporting period, with gains and losses recognized in net income.
For companies considering adding Bitcoin to treasury, this is the rule change that matters most.
What Changed Under ASC 350-60
The Old Rule (Before ASC 350-60)
Digital assets were classified as "indefinite-lived intangible assets" under ASC 350. The accounting:
- Initial recognition: Recorded at cost
- Subsequent measurement: Cost minus any impairment charges
- Impairment testing: If Bitcoin's price fell below carrying value even briefly, you had to write it down — permanently (until disposal)
- Recovery: If Bitcoin recovered, you could NOT write it back up — the loss was locked in
- Gains: Only recognized when you sold
Result: Companies like MicroStrategy carried massive unrealized gains that appeared nowhere on their income statement until they sold. Meanwhile, any price dip created an immediate income statement hit.
The New Rule (ASC 350-60, effective 2025)
- Measurement: Fair value at each balance sheet date (mark-to-market)
- Gains and losses: Recognized in net income each period
- Disclosure: Significant disclosure requirements about holdings, custodians, and restrictions
This is a fundamental shift from "lower of cost or market" to full fair value accounting.
Who Does This Affect?
ASC 350-60 applies to entities that hold qualifying crypto assets — meaning assets that:
- Meet the definition of an intangible asset under US GAAP
- Do not provide the holder with enforceable rights to (or claims on) underlying goods or services
- Are created and reside on a distributed ledger
- Are secured through cryptography
- Are fungible
- Are not created by the reporting entity or related parties
Bitcoin qualifies. Most other cryptocurrencies qualify. Stablecoins may not qualify if they represent claims on other assets.
The rule applies to public companies, private companies, and not-for-profits that hold qualifying assets — though private companies may elect different effective dates.
Impact on Financial Statements
Balance Sheet
Bitcoin moves from "intangible assets" to its own line item, measured at current fair value. A company that bought 100 BTC at $50,000 and holds it when Bitcoin is at $95,000 carries $9.5 million on the balance sheet — not the $5 million they paid.
Income Statement
Unrealized gains and losses hit net income each quarter. This creates earnings volatility that didn't exist before:
- Q1: Bitcoin rises 20% → significant unrealized gain boosts earnings
- Q2: Bitcoin falls 15% → unrealized loss reduces earnings
- CFOs and IR teams need to explain this volatility to investors
Disclosure Requirements
ASC 350-60 requires detailed disclosures:
- Description of each significant crypto asset holding
- The fair value of holdings at period end
- Gains and losses from fair value changes during the period
- Restrictions on sale or use
- Information about custodians and safeguarding arrangements
How Strategy (MicroStrategy) Navigated This
Strategy (formerly MicroStrategy) holds approximately 499,000 BTC as of early 2026 — the largest corporate Bitcoin treasury in the world. Under the old rules, their carrying value lagged far behind market value, creating a confusing disconnect between book value and economic reality.
Under ASC 350-60, their Bitcoin holding reflects current market value each quarter. When Bitcoin is at $95,000, their ~499,000 BTC shows as roughly $47 billion on the balance sheet. When Bitcoin drops, the balance sheet and income statement reflect it immediately.
CEO Michael Saylor has argued this is actually better — it aligns accounting with economic reality and makes Strategy's Bitcoin thesis transparent to investors. See our Strategy (MicroStrategy) Bitcoin strategy overview for background.
Should Your Company Add Bitcoin to Its Balance Sheet?
The accounting rule change removes one of the biggest objections CFOs had to Bitcoin treasury adoption. But it introduces a new one: earnings volatility.
Arguments for Bitcoin treasury adoption:
- Inflation hedge: Fixed supply of 21 million coins protects purchasing power better than cash or short-term treasuries in inflationary environments
- Shareholder value: Several companies that adopted Bitcoin treasuries saw significant stock appreciation
- Balance sheet strength: Bitcoin has outperformed most traditional reserve assets over 5-year periods
- Accounting clarity: ASC 350-60 makes holdings transparent; no more hidden gains
Arguments against:
- Earnings volatility: Quarterly mark-to-market swings make earnings unpredictable, which analysts dislike
- Fiduciary duty: Board members have obligations to shareholders; Bitcoin's volatility makes it a difficult case to make for cash reserves
- Tax complexity: Unrealized gains under accounting rules don't trigger tax; sales do — creating a disconnect between book income and taxable income
- Operational distraction: Managing Bitcoin custody, key management, and custodian relationships takes real management attention
Tax Treatment (Different from Accounting)
Important: ASC 350-60 governs financial accounting, not taxes. Bitcoin is still treated as property for US federal tax purposes:
- Unrealized gains from fair value changes are NOT taxable events
- Realized gains (when you sell) are capital gains — long-term at 15-20% if held 12+ months
- A company showing $5M in accounting income from Bitcoin appreciation may owe $0 in additional tax that year
This creates a significant deferred tax liability that must be disclosed under ASC 740.
Custodian Requirements for Corporate Bitcoin
For public companies, Bitcoin custody must meet institutional standards:
- Qualified custodians: Typically requires a regulated trust company or bank
- Insurance: Directors and officers need coverage for decisions; cyber insurance for custody risk
- Audit requirements: External auditors will require proof of ownership (control) — typically via public address verification or custodian attestation
See our guide on evaluating Bitcoin custodians for the institutional due diligence framework.
Small and Private Company Considerations
Private companies have the same ASC 350-60 requirements (with an optional delayed adoption date). For small businesses:
- Simpler path: Hold Bitcoin through a custodian like Coinbase Prime or Anchorage Digital that provides institutional-grade accounting reports
- Bookkeeping: Most accounting software now integrates with crypto tax tools (Koinly, CoinTracker) to automate fair value tracking
- Auditor relationships: Brief your auditor before you buy — surprise Bitcoin holdings create audit complications
FAQ
When did ASC 350-60 take effect? For calendar-year public companies: fiscal years beginning January 1, 2025 (first quarter reports in 2025). Private companies have until fiscal years beginning after December 15, 2025.
Does ASC 350-60 apply to Bitcoin held as an investment vs. for operations? Yes, it applies regardless of intent. Whether you hold Bitcoin as a treasury reserve, for operational payments, or speculatively, the fair value accounting applies.
Do unrealized gains from fair value accounting get taxed? No. Financial accounting gains (ASC 350-60) are not taxable. Tax is only due upon sale or exchange. This creates a temporary difference that requires deferred tax accounting.
Does this rule apply outside the United States? ASC 350-60 is US GAAP. IFRS (used internationally) has different treatment — IASB issued amendments to IAS 38 in 2024 allowing fair value measurement for crypto assets at entity's election. The direction of change is similar globally.