Strategy (formerly MicroStrategy)

Companies

Strategy (Nasdaq: MSTR), formerly MicroStrategy, is the world's largest corporate Bitcoin holder. Founded by Michael Saylor, the company rebranded in 2025 to reflect its identity as a Bitcoin treasury company. It holds over 500,000 BTC accumulated through equity and debt financing, pioneering the corporate Bitcoin standard that inspired hundreds of companies worldwide.

Details

Ceo: Phong Le
Public: Yes
Sector: business intelligence / bitcoin treasury
Ticker: MSTR
Exchange: NASDAQ
Industry: Bitcoin Treasury
Market Cap: ~$85B (as of Q1 2026)
Founded Year: 1989
Headquarters: Tysons Corner, Virginia, USA
Why They Hold: Bitcoin is the primary treasury reserve asset. Strategy issues equity and debt to fund BTC purchases.
First Purchase: 2020-08
Bitcoin Holdings: 761068
Bitcoin Strategy: Primary treasury reserve asset; Bitcoin acquisition as core corporate strategy
Cost Basis Per Btc: 75696
Total Invested Usd: 57600000000
Bitcoin Holdings Date: 2026-03-16

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