USBC Inc.
Companies
USBC Inc. (NYSE American: USBC), formerly Know Labs, is a US-listed company that pivoted to a Bitcoin treasury strategy in June 2025 when fintech investor Greg Kidd acquired a controlling interest and contributed 1,000 BTC valued at approximately $105 million. The company rebranded from Know Labs to USBC Inc. in August 2025 and is building a Bitcoin-native financial platform. It represents one of the more unusual Bitcoin treasury adoption stories — a health tech company fully pivoting to BTC.
Details
- Ceo
- Greg Kidd
- Public
- Yes
- Sector
- fintech
- Ticker
- USBC
- Notable
- Formerly Know Labs (health tech); pivoted to Bitcoin treasury in June 2025; 1,000 BTC contributed by Greg Kidd
- Exchange
- NYSE American
- Founded Year
- 2009
- Headquarters
- Seattle, Washington, USA
- Bitcoin Holdings
- 1000
- Bitcoin Strategy
- Bitcoin treasury; building Bitcoin-native financial platform
- Btc Holdings Date
- 2025-08
- Bitcoin Holdings Date
- 2025-09
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